What’s fascinating about the ever-changing landscape of paid search is that there are always new features and trends that have to be taken into consideration when building a digital strategy. In 2016, the removal of right-hand side ads, extended text ads (ETAs) and the return of having full device bid control were a few of […]
ARM Blog
Top 10 ways TV advertisers can get the most out of PPC
What advice should TV advertisers share with their digital PPC managers to ensure results? 1. Share the TV campaign dates Though this may sound obvious, the digital team needs to know the dates of the campaign, and most importantly, in advance. There are a few things to consider when trying to capture all the people […]
A closer look at Smart TVs
A regular television set is not a very intelligent device, in the sense that it’s just a reflective display of an input. This input started as a TV signal from an antenna – later replaced by a cable – but it hasn’t gone much further since then. Plug-in devices have enhanced this output over time: […]
Please select your charity
Please enter your email and simply select your charity below. FEATURED READS The impact of longer and more frequent TV ads Research reveals acute drops in TV usage for younger audiences Marketing effectiveness in the digital era Get in touch
Appeal to the senses for maximum campaign effectiveness
In October 2016, almost 25% of the top 50 advertisers on TV were pure ‘dot-coms’ such as Very.co.uk, Confused.com and AO.com. In 2013, the number of dot-coms in the top 50 was almost half that. The rise in dot-com TV advertisers owes a lot to the growth of dual-screening; the act of engaging with a […]
Top 5 tips for producing engaging digital creative
High-quality digital creative directly impacts your campaigns as they are more engaging for the user. Visually engaging imagery that resonates with your audience can lead to a higher volume of clicks through to your website, as well as improving conversion rates and overall campaign impact. The following tips will ensure you are on the right […]