This analysis is based on charities spending £1M to over £10m on advertising. Be on the lookout for data and insight on the following advertisers: Contents: Charity sector general outlook (spend vs visits) Top 20 charity advertisers with +£10M spend Top 15 charity advertisers with £5M – £10M spend Top 15 charity advertisers with 1M […]
Outdoor
Cowboy takes to the streets of Amsterdam
After a successful launch in Paris and Berlin, this month it is Amsterdam’s turn for Cowboy‘s out of home campaign, the connected electric bike for urban riders and the brand that continues to transform the bicycle and mobility industry. Founded in 2017, Cowboy is headquartered in Brussels and is the winner of the Eurobike 2017, […]
Programmatic DOOH: how beneficial is it to advertisers?
Out-of-home (OOH) advertising was one of the hardest hit channels during the pandemic and is only now getting back up to strength. Between April – July 2020, average monthly spending was down by -80% as people were obligated to stay at home, and advertisers quickly moved their investment into other media. Pre-lockdown, OOH advertising was […]
How can brands use QR codes with TV?
A QR code can take a TV viewer directly to a product or promotion, acting as an on-screen shop window for advertisers. Since the pandemic, we’ve seen wider use of QR codes across sectors. The impact of the use of QR codes by the NHS track and trace has likely provided the breakthrough that had once eluded […]
Charles Tyrwhitt launch ‘No More Rules’
Charles Tyrwhitt ‘No More Rules’ is an incredibly astute marketing initiative, driven by the insight that workwear is changing, even in the most traditional of workplaces. FEATURED READS Marketing effectiveness in the digital era Could combining OOH and mobile be the way to go? Demand generation for start-ups Contact us to see how we can […]
Could combining OOH and mobile be the way to go?
Pre-2020, out of home (OOH) advertising was in a strong position, with revenue up 7% year-on-year (YoY) across all environments. Digital OOH had been a key driver, with a total reach growing to 69% (a 9% increase YoY), forming over 50% of total OOH spend. As we entered the 2020 lockdown, it was no surprise […]
