Google are starting to launch much more interactive and immersive solutions and formats on Google shopping. Will the likes of 3D products, full imagery and video ads work for Google, and how will this differ between audiences and markets? Digital Director, Maria Yiangou and Business Director, Libby Hughes discuss all things Google Shopping, the influencer […]
Facebook to Meta – what does the rebrand mean?
Facebook have announced they are changing their corporate name to ‘Meta’ as part of a major rebrand during their ‘Facebook Connect’ event. Going forward, Facebook, Whatsapp, Instagram and any other existing social media apps owned by the company, will sit under the same umbrella as part of the ‘Meta’ brand. Facebook says: “Meta’s focus will be to bring the metaverse to life and help people connect, find […]
Facebook publishes their first Oversight Board report
What is the Oversight Board? Facebook quietly announced the creation of an Oversight Board last year. “The purpose of the board is to promote free expression by making principled, independent decisions regarding content on Facebook and Instagram” (www.oversightboard.com). Over the years, Facebook has been criticised for being quite aggressive in its policy review and its […]
Is Instagram for kids a step too far for Facebook?
In 2015, YouTube launched YouTube Kids, an app built containing content specifically designed for children. Google launched this platform to help parents rest easy in the knowledge that their children could spend time on YouTube unsupervised whilst staying safe. The initial announcement said that “this is the first step toward reimagining YouTube for families, but with […]
How media habits and behaviours changed in 2020
Although ‘coronavirus’ was the most searched-for term in the UK in 2020, what else do the most searched-for trends in the UK tell us, and specifically how does that relate to media consumption? Interestingly, Google Trends segmented “Delivery” as a search category for the first time this year when releasing their 2020 searches, illustrative of […]
How people’s search and online behaviours have changed during the coronavirus pandemic
It is no secret that not only has our everyday lives changed during the pandemic, so have our online search and shopping habits. In this article, we will delve into five key topics that have defined this period – coronavirus, employment, retail, health and wellbeing and how-to content. To show how this differs across various […]
