Facebook have announced they are changing their corporate name to ‘Meta’ as part of a major rebrand during their ‘Facebook Connect’ event. Going forward, Facebook, Whatsapp, Instagram and any other existing social media apps owned by the company, will sit under the same umbrella as part of the ‘Meta’ brand. Facebook says: “Meta’s focus will be to bring the metaverse to life and help people connect, find […]
Facebook publishes their first Oversight Board report
What is the Oversight Board? Facebook quietly announced the creation of an Oversight Board last year. “The purpose of the board is to promote free expression by making principled, independent decisions regarding content on Facebook and Instagram” (www.oversightboard.com). Over the years, Facebook has been criticised for being quite aggressive in its policy review and its […]
Is Instagram for kids a step too far for Facebook?
In 2015, YouTube launched YouTube Kids, an app built containing content specifically designed for children. Google launched this platform to help parents rest easy in the knowledge that their children could spend time on YouTube unsupervised whilst staying safe. The initial announcement said that “this is the first step toward reimagining YouTube for families, but with […]
How media habits and behaviours changed in 2020
Although ‘coronavirus’ was the most searched-for term in the UK in 2020, what else do the most searched-for trends in the UK tell us, and specifically how does that relate to media consumption? Interestingly, Google Trends segmented “Delivery” as a search category for the first time this year when releasing their 2020 searches, illustrative of […]
How the pandemic will impact the biggest retail season of the year and what you can do about it
Both Google and Facebook have commissioned various studies to determine what they think Q4 for retailers and e-commerce clients will look like in a bid to get advertisers Black Friday and Christmas ready. Although sourced differently, and with some variance in numbers, there are a few things that that they both agree on: The way […]
How people’s search and online behaviours have changed during the coronavirus pandemic
It is no secret that not only has our everyday lives changed during the pandemic, so have our online search and shopping habits. In this article, we will delve into five key topics that have defined this period – coronavirus, employment, retail, health and wellbeing and how-to content. To show how this differs across various […]
