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You are here: Home / Archives for Maria Yiangou

Maria Yiangou

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Facebook to Meta – what does the rebrand mean?

4th November 2021 by Maria Yiangou

Facebook have announced they are changing their corporate name to ‘Meta’ as part of a major rebrand during their ‘Facebook Connect’ event.    Going forward, Facebook, Whatsapp, Instagram and any other existing social media apps owned by the company, will sit under the same umbrella as part of the ‘Meta’ brand.   Facebook says: “Meta’s focus will be to bring the metaverse to life and help people connect, find […]

facebook app

Facebook publishes their first Oversight Board report

17th August 2021 by Maria Yiangou

What is the Oversight Board? Facebook quietly announced the creation of an Oversight Board last year. “The purpose of the board is to promote free expression by making principled, independent decisions regarding content on Facebook and Instagram” (www.oversightboard.com). Over the years, Facebook has been criticised for being quite aggressive in its policy review and its […]

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Is Instagram for kids a step too far for Facebook?

31st March 2021 by Maria Yiangou

In 2015, YouTube launched YouTube Kids, an app built containing content specifically designed for children. Google launched this platform to help parents rest easy in the knowledge that their children could spend time on YouTube unsupervised whilst staying safe. The initial announcement said that “this is the first step toward reimagining YouTube for families, but with […]

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How media habits and behaviours changed in 2020

19th February 2021 by Maria Yiangou

Although ‘coronavirus’ was the most searched-for term in the UK in 2020, what else do the most searched-for trends in the UK tell us, and specifically how does that relate to media consumption? Interestingly, Google Trends segmented “Delivery” as a search category for the first time this year when releasing their 2020 searches, illustrative of […]

Typing on laptop

How people’s search and online behaviours have changed during the coronavirus pandemic

11th June 2020 by Maria Yiangou

It is no secret that not only has our everyday lives changed during the pandemic, so have our online search and shopping habits. In this article, we will delve into five key topics that have defined this period – coronavirus, employment, retail, health and wellbeing and how-to content. To show how this differs across various […]

magnifying glass looking at google's web browser

The Coalition for Better Ads research impacts the removal of disruptive ads

13th February 2020 by Maria Yiangou

In 2016 Google, Facebook, Microsoft, Interactive Advertising Bureau (IAB), IAB Europe and the American Association of Advertising Agencies (4As), formed the Coalition for Better Ads to improve user experience with digital ads. Their work is powered through research and from that they provide recommendations on how digital ads should be run and how to improve […]

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