June TV viewing recap Overall, Adult commercial linear impacts were down -11% year on year (YoY) in June. Daytime saw the biggest decrease in Adult impacts YoY at -12%, and peak at -9%. ITV’s Adult viewing was down the most overall YoY in June 2022 at -11%, followed closely by Sky and C4 at -10%. A closer […]
ARM Blog
How to minimise data protections risks when using AI
Last week, we discussed the potential impact of the EU’s Artificial Intelligence Act on the marketing industry. This week, we’ll be taking a closer look at: AI-driven audience targeting and the GDPR Data protection impact assessments AI-driven audience targeting AI-driven contextual targeting can allow businesses and marketers to uncover granular consumer interests and take […]
Demand generation for start-ups
Demand generation, in short, involves targeting broadly to widen the potential pool of consumers, whilst driving measurable demand for a product/service. Demand gen focuses on discovering prospects that already exist, as well as stimulating interest with a new audience. Often, brands aim to drive demand by supplying a solution (within a product or service) for an […]
How are online-born brands growing with TV?
TV essentially provides a ‘shop window’ for online brands and is also seen positively by consumers; conveying trust, quality, and credibility (Thinkbox). Many online-born businesses increased their investment in TV advertising in 2021. Between January-July 2021, online-born businesses invested £559.9 million in TV advertising alone in the UK (Nielsen) for linear TV advertising spend, which […]
4 key aspects of the Artificial Intelligence Act
The development of modern-day technology has helped the digital industry achieve new means of processing data that wouldn’t have been possible a few years ago, and the global establishment of AI heavily reflects this. AI can be defined as the simulation of human intelligence processes by machines, especially computer systems. With this technology, comes […]
Could Twitter boost e-commerce opportunity with Shopify integration?
Twitter announced a new partnership with Shopify in the US, as it looks to expand further into e-commerce. The partnership will allow merchants to link their accounts and display up to 50 products in a carousel format, essentially acting as an online shop window. This is currently only available to US-based merchants but could roll […]
