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ARM Blog

University advertising report

23rd November 2023 by Ashley Viagas

Contents: Section 2 Section 3 SECTION 1 Macro Trends and Insights Key dates, web visits and ad budget trends Our latest university advertising report discovers that higher education advertisers traditionally spend the majority of their ad budgets during the summer months, priming applicants for their final year of sixth form, and pupils going through clearing for courses beginning in […]

How side-hustle’s are creating a new industry where brands are investing £100s of millions into advertising

22nd November 2023 by Ashley Viagas

Contents: Consumer behaviours have shifted With inflation reaching an all-time high across the United Kingdom and wages for many remaining stagnant, millions of Britons undoubtedly feel under pressure. Salaries and benefits just aren’t covering as much of the cost of living in the UK as they once did, and neither the government nor many companies […]

[Podcast] Episode 3: What should International Advertisers keep in mind?

21st November 2023 by Liam Cogan

Investing internationally means advertisers have to be aware of the local nuances of the countries they’re advertising in. But they need to be aware of more than that. In our latest episode, we discuss the intricacies of international advertising and expanding into new markets. We explore the challenges and considerations when moving from the UK […]

Media Market Update October 2023

30th October 2023 by Liam Cogan

Contents: TV Digital 2023 Viewing and Revenue Predictions  WARC predicted in July that Linear TV revenue would be down -5% YoY in 2023 (down from the original prediction of -0.4% )​ and over all broadcast at -1.4% with +17.3% YoY growth for BVOD​. However, our latest estimates for the overall linear TV market predicted this is more likely […]

Furniture and home improvement advertising report

Furniture and home improvement advertising report

8th August 2023 by Ashley Viagas

Be on the lookout for data and insight on the following furniture advertisers: Contents: SECTION 1 – MARKET TRENDS Spending has increased by 11% between 2022 and 2021 for all the Furniture Sector, yet visits have decreased by 45%. This almost 50% reduction in visits could be due to a shift in purchase behaviour post-covid. […]

Why leverage nano-influencers in your digital campaigns?

14th June 2023 by ARM

Do we think the time of influencers has passsed? The time of the influencer hasn’t passed but it has certainly changed. The emphasis on the big brand ambassadors and influencers with millions of followers has decreased, and the nano-influencer has taken over. Why? The simple answer is consumers are smarter and much more in tune […]

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