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You are here: Home / Archives for Development

Development

rocket launch

Demand generation for start-ups

1st August 2022 by Sian Smallman

Demand generation, in short, involves targeting broadly to widen the potential pool of consumers, whilst driving measurable demand for a product/service. Demand gen focuses on discovering prospects that already exist, as well as stimulating interest with a new audience. Often, brands aim to drive demand by supplying a solution (within a product or service) for an […]

Wind farm

Is sustainability key when targeting Gen Z’s?

20th January 2022 by Sian Smallman

Companies that fail to demonstrate a sustainable initiative could be losing interest amongst Gen Z’s, according to research by student marketing platform Student Beans.  Sustainability remains in people’s minds despite the uncertainties and financial insecurities caused by Covid-19 with 82% of consumers agreeing that issues around sustainability are in fact more top of mind now than before […]

Computer with charts

Marketing effectiveness in the digital era

10th January 2022 by Ed Feast

Marketing effectiveness, broadly speaking, is the measurement of how successful a strategy has been in meeting short-term and/or long-term commercial goals. When looking at the success of a marketing strategy, often brands consider return on investment in the short-term, and metrics like share of market to benchmark the success of long-term growth initiatives. Relentless development […]

Mobile App development for a fashion magazine

14th March 2017 by Ashley Viagas

Podcasting operational change management inside of workflows to establish a framework. Taking seamless key performance indicators offline to maximise the long tail. Keeping your eye on the ball while performing a deep dive on the start-up mentality to derive convergence on cross-platform integration. Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after […]

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