Route, the audience research body for outdoor advertising, has commissioned an expanded and renewed 6 year research project. Worth £20 million, the project will deliver audience data at a more granular level. Since 2008, Route has used behavioural and observational studies to inform models for movement in interior spaces. From last month, multi-sensory tracking (MST) […]
ARM Blog
Gambling ads could face daytime TV ban
Gambling ads could be banned from daytime TV to stop them being seen by children during football matches. At present, bookmakers and online operators are allowed to advertise on daytime television, provided the ads are for bingo or are aired during breaks in live sporting events. However, the government is reportedly considering proposals to restrict […]
Discovery renews contract with Sky Media
Discovery Networks announced it is renewing the estimated £150 million a year TV ad sales contract with Sky Media. The multi-year deal for Discovery’s 11 factual and entertainment channels took at least four months to negotiate, with tensions thought to be high throughout the process. Discovery allegedly discussed alternative options with Channel 4 and ITV. […]
Search ads in the App Store
As of the 5th of October, brands can advertise their apps to targeted audiences within the US App Store. This allows advertisers to target devices, keywords, demographics and geographical locations. They can also re-market to brands’ existing customers and those who have already downloaded another one of their apps. There are several other elements of […]
The Great British Switch Off
The Great British Bake Off’s move to Channel 4 caused more upset to TV viewers than a Bakewell with a soggy bottom. The icing on the cake was presenters Sue and Mel and show icon Mary Berry announcing that they too were leaving. It seems that Paul Hollywood will stay with the show. Why is […]
Amazon introduces new budget smartphone
Amazon has released a new budget smartphone in conjunction with manufacturer BLU, called the R1 HD. The new phone is available at a low price of $50 and comes with 1GB of RAM and 8GB of storage. What is the catch you ask? Very simply, BLU can offer the smartphone at this price because of […]