Investing in another channel to complement an existing campaign, for example, investing in digital when running on TV, is what we’d call harvesting. We call this harvesting because you’re effectively reaping the rewards of what’s happening with the above the line activity. Make sure your online marketing and messaging is aligned with your TV advertising. […]
TV and Digital Market Update: April
Q1-Q3 TV Market The H1 TV market has seen significant revenue declines year on year, with Q1 expected to consolidate at -12% and Q2 at -11% YoY. June is predicted to see smaller revenue declines YoY compared to the first 5 months of 2022. WARC have released a new estimate for the year, with linear TV revenue now predicted to be […]
Creatives of the Quarter
See a small selection of Q1 creatives, including an OOH launch, cinema takeover and some new to TV clients: Exoticca Take charge of your own life Platform/Media Channels: TV Launch Date: 1 Jan A dramatisation presenting Exoticca’s affordable holidays “start planning the life you want to see…” Brooks Find Your Run Platform/Media Channels: YouTube, Meta, […]
TV and Digital Market Update: March
TV Contents H1 TV Market overview Take advantage of the softer TV market February TV viewing overview Upcoming sponsorships Love Island viewing and audience Digital Contents Industry News Social and Display Trends Chat GPT spotlight What makes consumers use Chat GPT? H1 TV Market The Q1 TV market has seen significant revenue declines YoY with Q1 […]
How do you advertise on Connected TV?
Connected TV (CTV) advertising is no longer an emerging trend in the UK, but rather a must-have for brands looking to reach engaged audiences. CTV advertising offers a unique opportunity to communicate with an audience in the comfort of their own home while watching their favourite shows. Connected TV is becoming increasingly popular due to […]
Has the travel sector bounced back post-covid?
Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Top 15 brands spending over 10M Top 15 brands spending 5-10M Media investment by tourism boards Where are advertisers spending? Who has the highest brand value? How did Airbnb’s post-covid TV campaign perform? Why are Booking.com leading […]