The gaming industry offers a host of accessible genres and users can play on almost any device – whether that’s a phone, tablet or TV. Gamers can also choose whether to play alone, with friends or watch other people play in real-time online. It makes sense that it’s the fastest-growing form of entertainment, outperforming the […]
C4 and Trade Desk partnership driving data-driven TV boom
Back in 2015, Channel 4 was the first broadcaster in Europe to have developed a programmatic trading platform for its on-demand TV service. However, whilst impressive, it did not offer real-time bidding (RTB) in the same way that Google or Facebook did. Rather, agencies or advertisers committed money upfront to C4 and were given a […]
Making the most out of Search Ads 360 bid strategies
What are bid strategies? Although bid strategies are relatively common practice within paid search, at a recent Google event a quick survey of the room found that 35% of users were unsure of what bid strategy to use and when. Bid strategies are used to optimise your advertising spend across your paid search accounts. They […]
The evolution of Twitter and the effect on brands
Twitter currently takes 23 characters off your 140 limit for posting multimedia such as video, photos and URLs. Once this is combined with hashtags or emojis it doesn’t leave much room for getting your message across and/or promoting a product. The micro-blogging site have now announced changes that will be implemented in the coming months […]
