YuMOVE have partnered with All Response Media, working across all ATL media and social channels. ARM will be supporting Yumove in campaign planning and buying, measurement and cross-channel attribution, as well helping to launch a new dental product later in the year. Malcolm Landers, Business Director at All Response Media, says: “We are really excited […]
Radio
Digital radio accounts for 68% of all listening
Now accounting for over two-thirds (68%) of all radio listening, digital radio has maintained its predominant position according to the latest Radio Joint Audience Research (RAJAR) figures for Q1 2022. The latest figures also reveal that all radio, once again reached 89% of the adult (15+) population on a weekly basis in this quarter – […]
Are more brands returning to ‘traditional’ marketing methods?
As digital marketing technologies have developed significantly, more marketers have prioritised investing into digital channels such as social media and search. However, recent evidence suggests another shift is taking place – this time, back to traditional channels. In August 2021 and February 2022, marketers predicted that “traditional advertising spending would increase by 1.4% and 2.9%, […]
RAJAR data confirms predominance of digital radio
Accounting for 64.4% of all radio listening, digital radio has kept its predominant position in the industry according to the latest Radio Joint audience Research (RAJAR) figures. This comes despite a slight decrease in share of listening from Q3 2021. Radio in general remains popular and 89% of the population (49.5 million adults) were tuning […]
Infographic: Digital Audio Consumer
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5 Things advertisers should consider before Black Friday
The approach advertisers decide to take towards Black Friday, Cyber Week and Christmas campaigns can make or break the year. In 2020, we took different campaign approaches for Shark and My M&Ms, with both campaigns providing key learnings for 2021. So, what should brands look to include or tweak in preparation for 2021’s retail peak […]
