Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Top 15 brands spending over 10M Top 15 brands spending 5-10M Media investment by tourism boards Where are advertisers spending? Who has the highest brand value? How did Airbnb’s post-covid TV campaign perform? Why are Booking.com leading […]
The State of Charity Advertising
This analysis is based on charities spending £1M to over £10M on advertising. Be on the lookout for data and insight on the following advertisers: Contents: Charity sector general outlook (spend vs visits) Top 20 charity advertisers with +£10M spend Top 15 charity advertisers with £5M – £10M spend Top 15 charity advertisers with 1M […]
How can TV advertisers prepare for Black Friday 2022?
With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future. Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]
Are TV and digital advertisers underspending?
Nielsen recently released its first annual global report (insights here), finding that most advertisers are underspending when it comes to their media plans. The report suggests that media spend should be between 1% and 9% of revenue to stay competitive, whereas the average brand invests 3.8.% of its revenue on advertising. Whilst it’s not uncommon for […]
Touchpoints data shows podcast listening decline compared with 2021
2022 Touchpoints data, released 28th June, reports an 8.8% decline in listening figures for podcasts year on year; a drop of 706k people listening each week, from 8.027m to 7.321m. The general perception in the marketing industry, anecdotally, is that podcasts are on the up, which is why this data is particularly interesting; always worth […]