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You are here: Home / Archives for TV Campaigns Analysed

TV Campaigns Analysed

black friday banner

5 Things advertisers should consider before Black Friday

17th November 2021 by Sian Smallman

The approach advertisers decide to take towards Black Friday, Cyber Week and Christmas campaigns can make or break the year. In 2020, we took different campaign approaches for Shark and My M&Ms, with both campaigns providing key learnings for 2021. So, what should brands look to include or tweak in preparation for 2021’s retail peak […]

wall mounted tv

Gtech vs. Vax: Who cleans up in the cordless vac TV ad battle?

9th January 2020 by Aidan King

Your latest Adquirer analyses the TV campaigns of household heavyweights, Gtech and Vax, to see which advertiser utilises their budgets the most effectively, whilst delivering key features in an impactful manner. We explore their creative and media strategies and look at how can you apply these learnings to your own TV advertising activity. Timeframe: October […]

balancing scales

Trivago vs. Hotels.com: Who has the most effective campaign?

7th August 2019 by Aidan King

This month’s Adquirer covers travel titans Trivago and Hotels.com as we delve into their campaigns and analyse how they deploy their differing creative strategies to cut through the congested travel marketplace. So, how do their approaches differ, who has the most effective and efficient campaign, and crucially, how can you apply these learnings to your […]

Image of bingo balls

Vernons: Is a Sky-only approach the way to go?

1st November 2018 by Aidan King

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different Bingo advertisers, all fighting to elevate their offerings above those […]

Image of bingo balls

Sun Bingo: You will not forget this ad

1st November 2018 by Aidan King

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different Bingo advertisers, all fighting to elevate their offerings above those […]

Image of bingo balls

Wink Bingo: Are they alienating some of their audience?

1st November 2018 by Aidan King

Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different Bingo advertisers, all fighting to elevate their offerings above those […]

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