In excess of 5 million households were subscribed to Netflix by the end of 2015, meaning almost a fifth of the population are now using the subscription video-on-demand (SVOD) service. With a reputation for producing and serving high quality original television and film content – House of Cards, Narcos and Beasts of No Nation, to name […]
ARM Blog
ITV continues to personalise online ad experience with YoSpace partnership
ITV is set to begin dynamic online ad insertions within live broadcasts following the announcement of a partnership with YoSpace. The technology will allow ITV to seamlessly place different ads, targeted directly at a subset of the viewing audience, within live broadcast programming watched on the ITV Hub – similar to Sky’s Adsmart offering but […]
Advertisers to pay for drive-by viewings
Google is full of surprises this year more than others; first they agree to pay some taxes, and now they have announced that the launch of their self-drive cars will offer advertisers the chance to increase impressions on their ads by getting the cars to drive past specific outdoor sites. Whilst fundamentally the cars will […]
New iOS update includes ‘taste before you buy’
Industry insiders have revealed plans by Apple to release technology allowing users to actually taste food items before purchasing. This makes use of the technological capabilities built into the iPhone 6s screens, which have remained under wraps, until last week. The screen of the iPhone 6s is made from semiconductor materials, which allow a microelectronic […]
Google announces ad blocker… blocker
As the ad blocking debate rages on, Google has made their next move by announcing today that they intend to launch an update on Chrome in the coming weeks that will have technology built in to block ad blockers themselves. The technology itself is fairly straightforward – any type of ad blocking software will just […]
BARB’s Project Dovetail: The new gold standard?
Earlier this week, the launch of the second phase of Project Dovetail was announced by BARB, the UK’s television ratings reporting organisation. The first phase of Dovetail saw the integration of VoD and online viewing figures into BARB’s standard ratings, but was found to have relatively limited scope as it was device, not user, centric. […]