With COVID-19 imposing lockdowns back in March 2020, a multitude of advertisers went off air with it. However, this was the opposite for many charity brands. Not only did their media spend increase during the 2020 lockdown, but so did their return on investment. Amsterdam’s All Response Media office manages an array of dutch national […]
Testing Brand Response TV via regional campaigns
For many advertisers, DRTV forms the core foundations of their media campaigns – DRTV is cost-effective and typically very efficient. Brands can track and can even improve performance at granular levels by leveraging proprietary attribution tools like ARMalytics – Contact us to learn more. DRTV Growth and conversions DRTV budgets can start small to begin […]
Microsoft’s latest move
As of this week Microsoft Ads have announced that they are launching a new ad format that will feature on the right rail or in the mainline at the top of the search results page. The ad format allows you to combine your own images, headlines, and ad copy with machine learning to display the […]
Visibility matters
For advertisers the big question is: which form of video advertising is the most effective to boost sales? Is it TV, or Facebook, or YouTube? The aim of some research commissioned by ThinkTV was to determine which aspects of video advertising lead to revenue growth for advertisers. The research on the sales effect of more […]
The evolution of influencer marketing in 2021
Influencer marketing was worth $9.7bn in 2020 and is expected to grow to $15bn by 2022 globally. Half of marketers say that they’re spending more than 20% of their budget on influencer content. The cosmetic brand Estée Lauder announced in August 2019 that it was allocating more than 75% of its marketing spend to social […]
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
