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You are here: Home / Archives for Ed Feast

Ed Feast

tv on a stand

Is CTV trying to replace linear?  

19th July 2022 by Ed Feast

Connected TV (Smart TV) household penetration has increased from 11% in 2014 to 76% in 2022.   CTV is an attractive proposition to many advertisers, with the potential to combine the impact of high-quality AV content with digital targeting; reaching an audience that is proactively choosing content.   Whilst many industry leaders see CTV playing a key […]

two people sat listening to music in a field

Touchpoints data shows podcast listening decline compared with 2021

11th July 2022 by Ed Feast

2022 Touchpoints data, released 28th June, reports an 8.8% decline in listening figures for podcasts year on year; a drop of 706k people listening each week, from 8.027m to 7.321m. The general perception in the marketing industry, anecdotally, is that podcasts are on the up, which is why this data is particularly interesting; always worth […]

TV remote

Research reveals acute drops in TV usage for younger audiences

1st July 2022 by Ed Feast

The IPA has released the most recent update on their TouchPoints* survey which shows a significant drop in younger people watching commercial TV.  The largest impact is in the 15-17 age group, dropping 41% from 68.1% in 2019 to 39.7% in 2022.  The scale of the drops become less dramatic as we approach the over […]

tape measure

Tackling effectiveness measurement post-pandemic

16th June 2022 by Ed Feast

The DMA’s recent claim (that the 23% dip in marketing effectiveness is due to a failure to promote a coherent approach to measurement), assumes a causal link between the number of metrics reported (170 different metrics across 852 individual campaigns) and the overall success of the campaigns.  The research is the second iteration of the […]

prime video homescreen

IMDb TV streaming service rebrands as Amazon Freevee 

16th May 2022 by Ed Feast

Amazon has announced that its ad-supported streaming service, IMDb TV, will be rebranded as Amazon Freevee from April 27th this year.  Originally launched as Freedive in 2019, IMDb TV has already grown dramatically, with big plans to increase its original content by 70% this year and add new titles each month.  As cutting down on […]

Blue sky

UK marketing spend hits strongest levels since 2014 

29th April 2022 by Ed Feast

The latest IPA Bellwether Report reports the biggest growth in UK marketing budgets since 2014, putting spend at an eight-year high. Whilst post-pandemic spending in the UK advertising market has exceeded expectations, this increase could be a flash in the pan; the IPA has revised ad spend forecasts for 2022 and 2023 down because of […]

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