Within the last 2 weeks, ITV has launched a new deal to incentivise qualifying advertisers to increase their level of investment with ITV in 2020. The proposal is to give £10 of value for every £100 you invest in ITV airtime and video on demand (VOD) above your 2019 spend. In principle, this sounds like […]
Is the future for men’s lifestyle magazines doomed?
ShortList magazine is shutting down after more than a decade, after running with a circulation of more than 500,000, across London, Birmingham, Liverpool, Manchester, Glasgow, Edinburgh, Dundee, Newcastle and Leeds. This further highlights the pressure publishers are feeling to make free print publications profitable amid declining advertising revenue and the increased cost of paper. The […]
The Profit Ability of TV
The Profit Ability of TV – TV delivers 71% of the total profit generated by advertising, at the greatest efficiency (a profit ROI of £4.20), and for the least risk Delving deeper into the short and long termism of TV, a recent study from Thinkbox considered the short and long-term returns from TV and how […]
