What will the impact of longer TV ads have on advertisers and viewers? We could be seeing more advertising on UK television as Ofcom announced it is considering relaxing the rules governing the frequency and length of ad breaks and allowing more product placement within shows. The news comes as UK broadcasters are facing growing […]
ARM Blog
GDPR lawful basis for processing
It is crucial to protect all customers when processing their personal data, which is why the GDPR has issued six bases to rely upon. For businesses, three main elements are consent, legal obligation, and legitimate interest of the individual. Nathan OnojeghuoData Protection Executive 1. Consent As well providing protection, the GDPR also enables individuals to […]
The importance of media measurement in a mercurial world
The ability to accurately quantify campaign results is crucial to effectively understanding where, when and how marketing budgets should be spent. Whilst uncertainty is in many ways, a constant companion along the media attribution journey, its effects have never been more apparent than now. With ever-changing consumer behaviour, tightening marketing budgets, and of course the […]
YuMOVE partner with ARM across all ATL media
YuMOVE have partnered with All Response Media, working across all ATL media and social channels. ARM will be supporting Yumove in campaign planning and buying, measurement and cross-channel attribution, as well helping to launch a new dental product later in the year. Malcolm Landers, Business Director at All Response Media, says: “We are really excited […]
How much do you know about the ‘60/40’ advertising budget split?
The 60/40 (brand/performance) advertising budget split was originally highlighted as a starting point for businesses to grow their brand, whilst delivering on an immediate sales requirement. Les Binet and Peter Field determined this in their paper ‘the long and the short of it’ published in 2013. Since then, Les and Peter have made a number […]
Are more brands returning to ‘traditional’ marketing?
As digital marketing technologies have developed significantly, more marketers have prioritised investing into digital channels such as social media and search. However, recent evidence suggests another shift is taking place – this time, back to traditional channels. In August 2021 and February 2022, marketers predicted that “traditional advertising spending would increase by 1.4% and 2.9%, […]
