With the Christmas period closing in, some major advertisers like Marks & Spencer, Boots and Centrepoint have been experimenting with the benefits of QR codes. Advertisers tapping into QR codes during retail peak period comes as no surprise – as they provide a way of converting (and tracking) offline engagements to online conversions. A QR code can take a TV viewer directly to an online […]
ARM Blog
E-Commerce reaping the benefits of TV online-born businesses
If you’ve watched any TV lately, you’ve no doubt come across an increased presence of online-born businesses during commercial breaks. New players in the TV landscape include grocery delivery apps Gorillas and Getir, online/app-only finance businesses like Revolut, and curated clothing from Stitch Fix. TV as an area of growth for online-born businesses New analysis from Nielson […]
My M&M’s: Full-funnel digital success over retail peak
My M&M’s delivered their “spread the love and joy” campaign throughout the 2020 Black Friday to Christmas period. The brand shone the spotlight on “the perfect gift” of personalised chocolates and seasonal range expansions like tree and table decorations. Being a premium chocolate brand, Cyber Week opens up a new audience for My M&M’s, making […]
TV and media advertising in Spain
Spain provides an excellent set of TV and media advertising conditions to quickly gain market share and ensure growth through specialist media planning. Posing a commerce opportunity with a population of almost 47 million, Spain is the fourth most populous EU member state and also ranks fourth for GDP; an important part of the European […]
Black Friday Learnings with Shark: BVOD & Radio
A strong Black Friday/Cyber Monday campaign sets the tone for Christmas period and can make or break the year – and in 2020 we wanted to go bigger and better than ever with Shark. Historically, Shark has been an exclusive TV brand. Starting off as a core DR brand, we have been moving towards a […]
GB News falls behind on audience ratings
Journalistic heavyweight Andrew Neil this week “resigned” as chairman and lead presenter of GB News, just 3 months into the broadcaster’s existence. Neil was very much the face of the station, sparking questions around his future when taking an extended summer break shortly after helping develop, launch and lead programming for the station. During GB […]
