Under the GDPR, regulations have been implemented to ensure that privacy compliance is maintained when processing data within a company. This has been reflected through Article 32 and the importance of ‘technical and organisational measures’. Technical and Organisational Measures When processing data, individuals’ personal information may be at risk if it is not handled correctly. […]
ARM Blog
TV Market Update – September 2022
Latest TV Market Updates “The latest Warc estimates, released last month, are forecasting the UK TV market will grow by +5.9% in 2022. This is down 1.2 percentage points since their April forecast of 7.1%. We are currently estimating that broadcast adult viewing across the full 2022 will decline by c.-8% YoY.“ Helen GrayBusiness Director, All Response MediaLeeds TV Advertising Agency […]
Are TV and digital advertisers underspending?
Nielsen recently released its first annual global report (insights here), finding that most advertisers are underspending when it comes to their media plans. The report suggests that media spend should be between 1% and 9% of revenue to stay competitive, whereas the average brand invests 3.8.% of its revenue on advertising. Whilst it’s not uncommon for […]
World Cup 2022 TV & Digital advertising opportunities
With the games kicking-off during the busy Q4 Christmas and Black Friday period (21 November – 18 December), the 2022 World Cup will be a first for many brands competing for consumer attention and engagement during peak. What should advertisers consider? During a period in which UK advertisers would usually be planning their festive […]
7 data subject rights under the GDPR
The GDPR provides explicit rights to the data subject (the individual) under the following sections: 1. Rights of Access Under Article 15 of the GDPR, all data subjects are given the rights to subject access requests. This allows the individual to access the personal information held on them. Although, if multiple requests are made and […]
New Deliveroo ad platform provides advertising opportunity
Deliveroo has launched its new advertising platform – Deliveroo and Ecommerce – enabling consumer brands (primarily on the grocery side) to advertise to millions of Deliveroo’s monthly users. Advertising opportunity will be within Deliveroo’s order tracker page, with new formats launching across the app, as part of email, search listings, social and push notification campaigns […]