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You are here: Home / Archives for Eleanor Grieve

Eleanor Grieve

wall mounted tv

E-Commerce reaping the benefits of TV

9th November 2021 by Eleanor Grieve

If you’ve watched any TV lately, you’ve no doubt come across an increased presence of online-born businesses during commercial breaks. New players in the TV landscape include grocery delivery apps Gorillas and Getir, online/app-only finance businesses like Revolut, and curated clothing from Stitch Fix. TV as an area of growth for online-born businesses New analysis from Nielson […]

Image of the London Underground

The inside track on OOH in a post-COVID world

22nd July 2021 by Eleanor Grieve

Recently, Global, TfL and Metro ran a webinar to discuss what life on the underground has been like as we move into a post-COVID world. Led by Mick Ridley, Global’s Data Director of Audience Planning and Integration, the event focused on answering some core questions advertisers have about utilising OOH opportunities on the tube. These […]

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One year on, are we seeing the return of OOH?

29th April 2021 by Eleanor Grieve

After 3 months of another ‘hard’ lockdown, there is light at the end of the tunnel with non-essential shops, outdoor hospitality, and services such as hairdressing starting to reopen, as well as being able to mix with up to 5 people from other households. OOH providers would suggest this change in restriction means more people […]

Christmas decorations

Should you ever consider a Christmas creative?

10th December 2020 by Eleanor Grieve

The expected perennial protagonists have showcased their Christmas ads this year; some perhaps a tad more reserved than we’re used to considering the year we have had, and others still producing big-budget masterpieces. The latter tend to be more brand-led and are designed to increase consideration and separate said brand from the surrounding clutter. But […]

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