New figures from Conviva (Q4 2021) reveal that Europe experienced a 20% increase in streaming viewership year on year. Southern Europe had a 44% increase whilst Western parts followed closely behind with a 34% increase. Streaming boomed during the pandemic as people were spending more time at home, wanting a premium viewing experience. Big screens remain popular […]
The Future of CTV Advertising in the UK
CTV has the potential to combine the impact of high-quality AV content with digital targeting and dynamic messaging, making it an attractive proposition. Some industry leaders see CTV playing a key role in the future of advertising, whilst others think that there’s some way to go before it really starts to deliver. Research from VideoWeek […]
TV and media advertising in Spain
Spain provides an excellent set of TV and media advertising conditions to quickly gain market share and ensure growth through specialist media planning. Posing a commerce opportunity with a population of almost 47 million, Spain is the fourth most populous EU member state and also ranks fourth for GDP; an important part of the European […]
Polish up your European expansion plans
With a population of 37 million adults, Poland is the fifth most populous EU member state. Poland has also been significantly less hit economically by the pandemic than the UK (its gross domestic product (GDP) contracting by 3.5% in 2020, vs. almost 10% in the UK). With GDP growing beyond the EU average every year […]
German efficiency: How to create the most effective TV ad
The German market has huge potential. A population of about 83m and a 63m adult TV universe plus an estimated TV reach of 92% makes German TV a force for driving business growth. Germans are also more likely than average to watch TV for longer, and crucially to discover brands through TV. The reward for […]
The Nor-way to go for charities…
Every year, the Charities Aid Foundation (CAF) publishes their World Giving Index, ranking countries across the globe based on their generosity when it comes to charitable causes, both in terms of spend and time donated. We were not surprised to see that Norway stood out amongst European markets, having long seen that charities work particularly […]
