Deliveroo has launched its new advertising platform – Deliveroo and Ecommerce – enabling consumer brands (primarily on the grocery side) to advertise to millions of Deliveroo’s monthly users. Advertising opportunity will be within Deliveroo’s order tracker page, with new formats launching across the app, as part of email, search listings, social and push notification campaigns […]
Why Google is killing expanded text ads
Expanded text ads launched in July 2016, growing the number of characters and real estate the creative would take by almost 50% and arguably the biggest update to the creative in 16 years since its launch. Yet 5 years later, Google is looking to remove the ability to create new, or edit existing ETA’s – […]
Search Query Report visibility
At the start of September this year, Google fundamentally changed their Search Query Report (SQR) with little warning – meaning that you can no longer see every search term click you are buying. A quick summary of what we previously had, versus now; Previous: You bid on a keyword “digital media” on phrase match and […]
When a Google Shopping ad becomes a Gmail placement
How do you create more competition within an auction? Allow other formats to compete on the same space – essentially expanding out the auction and bringing more formats into the mix, to help keep the auction healthy. Last summer, Google announced Discovery ads – a new format designed to monetise their Discover Now feed (right), […]
Could this change Facebook forever?
Earlier last week Facebook’s CEO announced major changes to how it wants to operate – likely in an attempt to distance itself from recent data breaches – away from public content to a ‘privacy focused vision’. It also announced a move to bring its platforms closer together; WhatsApp, Instagram, Messenger and MSQRD to have more […]
Black Friday/Cyber Monday – great deals or all hype?
A quarter of UK shoppers expect to have spent over £250 by the close of Cyber Monday, following research by GlobalWebIndex in the run-up to Black Friday and Cyber Monday. Searches with the term ‘deals’ included increase 5X, reviewing Google trends, and visits to retail websites will increase by around 30% (source: Hitwise) from the […]