Q1-Q3 TV Market The H1 TV market has seen significant revenue declines year on year, with Q1 expected to consolidate at -12% and Q2 at -11% YoY. June is predicted to see smaller revenue declines YoY compared to the first 5 months of 2022. WARC have released a new estimate for the year, with linear TV revenue now predicted to be […]
2023 TV market predictions
TV is mostly traded on a supply and demand model, with revenue (demand) and impacts/viewing (supply) both determining price. To be able to predict what may happen in 2023, we need to look at the factors impacting these, as well as the trends from previous years. Inflation from 2019 to 2022 There has been a […]
How can TV advertisers prepare for Black Friday 2022?
With Black Friday and the World Cup games setting the stage for a crowded ad space, we expect many TV advertisers to compete for consumer attention in the run up to the festive season. Businesses will need to look for clever ways to stand out and drive efficiency for share of voice during the ‘golden […]
World Cup 2022 TV & Digital advertising opportunities
With the games kicking-off during the busy Q4 Christmas and Black Friday period (21 November – 18 December), the 2022 World Cup will be a first for many brands competing for consumer attention and engagement during peak. What should advertisers consider? During a period in which UK advertisers would usually be planning their festive […]
Digital radio accounts for 68% of all listening
Now accounting for over two-thirds (68%) of all radio listening, digital radio has maintained its predominant position according to the latest Radio Joint Audience Research (RAJAR) figures for Q1 2022. The latest figures also reveal that all radio, once again reached 89% of the adult (15+) population on a weekly basis in this quarter – […]
TV Market Update – March 2022
“The latest WARC updates have 2022 revenue up +5% on last year, and adult impacts are estimated to decline over -10% YoY. The year started aggressively with revenue estimated to be c.+17% YoY and adult impacts -20% YoY, equating to inflation that not only materially affected floating CPTs, but also caused some delivery issues across Q1. Sectors […]
