TV remains the most powerful medium for brands looking to get their message out, and if your product or service is available to customers in the Republic of Ireland, Irish TV can add many benefits to your overall marketing mix. Additional reach, a higher share of voice and more accessible peak programme buying are just […]
ARM Blog
BARB reports multiple screen TV figures for the first time
BARB, the official source of UK television viewing figures, has for the first time started reporting the number of people watching programmes across four different screen types. From the 25th September 2018, BARB is producing daily viewing figures, which break down the number of people watching programmes on TV sets, tablets, PCs and smartphones. BARB […]
Product dispatch: a media your campaign is missing?
Product dispatch, the sister of inserts, are transaction inserts placed within packages, catalogues, or customer letters sent out by retail brands. If used in the right way, they can be more responsive than normal press inserts within a newspaper or magazine. According to our product dispatch media owners, there are a few reasons why this […]
ARMLife Interview with Catherine Booth
This month, Senior International Media Planner/Buyer, Catherine Booth, shares her experience in the media industry and her transition from Leeds to Amsterdam. Tell us a bit about yourself and your background? I’ve been at All Response for the past 3 years, having just relocated from Leeds to Amsterdam this January. I’m originally from Leeds, but […]
Confused.com: Doing exactly what it says on the tin
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four advertisers in the congested comparison site market that have a similar […]
Moneysupermarket: You’re so relying on brand equity
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four advertisers in the congested comparison site market that have a similar […]