BVOD is an ever-increasingly used acronym amongst sales houses, agencies and clients. But what actually is BVOD and how can we plan and measure it as part of our media plans? Here is a snapshot… The who, what and where? BVOD stands for broadcaster video-on-demand, which is the content and programming made available on-demand by […]
Making the most of your TV time-bands with breakfast
Traditionally, direct response TV (DRTV) ads air between the hours of 09:00 and 17:29 in “daytime” time-bands. However, many brands now also expand into “peak” (17:30-22:59) and “all-time” (06:00 – 29:59) as well as “breakfast” (06:00- 09:30) in order to expand their activity, reach their target audience and gain further acquisition. Breakfast is a daypart outside […]
Seasonal media consumption and channel budget allocation
Temperatures are increasing, the days are getting longer, as the start of summer is on the horizon – but what does this mean in terms of consumer behaviour, consumer media consumption across channels and more importantly for marketers – media channel budget allocation? Despite TV being generally, the largest media consumed all year round (in […]
The power of the celebrity
The use of celebrities in marketing is no new concept, with famous faces being used to help promote brands since the start of advertising. In the last couple of years however, the success of celebrity marketing has been questioned, particularly amongst brands targeting millennials. Thus, leaving brands with a potentially high risk and high cost […]
Advertisers: Have you considered the Irish TV Market?
TV remains the most powerful medium for brands looking to get their message out, and if your product or service is available to customers in the Republic of Ireland, Irish TV can add many benefits to your overall marketing mix. Additional reach, a higher share of voice and more accessible peak programme buying are just […]
