RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector, and it is the basis on which all radio trading is based. With the latest survey showing the industry to be in rude health, we thought […]
ARM Blog
Can multiple product ads from one brand work in the same ad break?
Recently we have had a client that is running multiple products in both similar dayparts and TV stations. All the products are financial and are aimed squarely at a 50+ audience. We have, at the client’s insistence, always tried to separate the products out into separate breaks, even though sales houses will only categorise clashes […]
Sun Bingo: You will not forget this ad
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different Bingo advertisers, all fighting to elevate their offerings above those […]
Gala Bingo: Leading with a big prize
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different Bingo advertisers, all fighting to elevate their offerings above those […]
ARMLife Interview with Ed Feast
Tell us a bit about yourself and your background? Throughout school music was my main focus, primarily playing the piano. I decided against studying a proper subject at university, much to the irritation of my parents, in favour of a degree in Jazz piano, which my father assured me would only mean a life of […]
What does Comcast’s Sky takeover mean for advertisers?
It was recently announced that Comcast had outbid Rupert Murdoch’s 21st Century Fox in the battle for Sky, with Comcast offering $30bn to take full control of the broadcaster. Comcast is a major force in the US and beyond. It is a global telecommunications conglomerate owning a large cable TV and internet business, creating their […]