Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]
ARM Blog
GDPR: Getting rid of cookie pop-ups
The ICO have announced that the Department for Culture, Media and Sport has in the past few days stated that John Edwards is the Government’s preferred nominee to be the next Information Commissioner. The UK’s new Information Commissioner will be charged with a post-Brexit “shake up” of data rules, including getting rid of cookie pop-ups […]
What is digital audio ad fraud?
Spot advertising is growing at an impressive rate within digital radio, podcasts, and music-streaming services, due to the increase in listening over lockdown. What many advertisers do not yet appreciate, is the level of ad fraud in the industry. Digital audio listeners will spend an average of two hours and 12 minutes per day with […]
Latest consumer magazine trends for 2021
ABC released a conglomeration of data insights around the latest consumer magazine trends and behaviours, providing a valuable glimpse into the performance of print brands. All Response Media condense the key learnings on the latest consumer magazine trends to evaluate whether continued investment is essential to create brand extensions, promote loyalty and inspire new audiences […]
Sky UK, ITV, and C4 join forces by co-owning CFlight
Sky, ITV, and Channel 4 recently announced that they are working together to launch CFlight, the UK television industry’s first measurement tool for ads shown on linear and video-on-demand without duplicating audiences. Developed by Sky’s fellow Comcast company NBCUniversal in the US in 2018, the business adapted the CFlight standards and methodology for the UK […]
Testing Brand Response TV via regional campaigns
For many advertisers, DRTV forms the core foundations of their media campaigns – DRTV is cost-effective and typically very efficient. Brands can track and can even improve performance at granular levels by leveraging proprietary attribution tools like ARMalytics – Contact us to learn more. DRTV Growth and conversions DRTV budgets can start small to begin […]