The IPA’s Media Climate Charter launched in June 2021 to support advertising agencies on their journey to a zero-carbon future. The charter provides the tools and resources for agencies to demonstrate action being taken in response to the climate crisis. The carbon calculator – the sites core tool – can be used on campaigns to quantify emissions of the […]
ARM Blog
Is sustainability key when targeting Gen Z’s?
Companies that fail to demonstrate a sustainable initiative could be losing interest amongst Gen Z’s, according to research by student marketing platform Student Beans. Sustainability remains in people’s minds despite the uncertainties and financial insecurities caused by Covid-19 with 82% of consumers agreeing that issues around sustainability are in fact more top of mind now than before […]
The future of in-game advertising
The gaming industry offers a host of accessible genres and users can play on almost any device – whether that’s a phone, tablet or TV. Gamers can also choose whether to play alone, with friends or watch other people play in real-time online. It makes sense that it’s the fastest-growing form of entertainment, outperforming the […]
Could combining OOH and mobile be the way to go?
Pre-2020, out of home (OOH) advertising was in a strong position, with revenue up 7% year-on-year (YoY) across all environments. Digital OOH had been a key driver, with a total reach growing to 69% (a 9% increase YoY), forming over 50% of total OOH spend. As we entered the 2020 lockdown, it was no surprise […]
What does TV cost inflation mean for advertisers?
Q1 2022 will see some inflation YoY because of an increase in revenue from sectors such as travel which weren’t spending in Q1 2021. Viewing is also predicted to be down as we are out of lockdown and continuing the trend from Q4 2021. With higher demand from brands during the Christmas period and a […]
Are we “digital servants” in a gig economy?
The number of adults working for gig economy companies is now almost 2.5X bigger in comparison to 2016, according to a report looking into the rise of ‘insecure’ working practices (Source: The Guardian 2021). Joint research carried out by the University of Hertfordshire and BritainThinks, shows that almost 15% of working adults are now paid by platforms – […]
