eBay’s advertising has taken a leap in preparing for a digital media landscape without third-party cookies with the launch of ‘eBay Advanced Audience Technology’; an audience-targeting product based on its own shopper data and user profiles. The online marketplace will continue to sell ads programmatically in the conventional way, in which demand-side platforms and supply-side […]
ARM Blog
Getting emotionally connected with TV ads
According to the American Video Advertising Bureau (VAB), 85% of all consumer purchases are made based on an emotional bond. This research indicates that TV advertising increases brand equity and that consumers find advertisements on TV more emotional and memorable than advertisements on other platforms. Research shows that adults spend more time every day watching […]
Netherlands turns to traditional media as views on social media shift
The Dutch have begun to use traditional media more deliberately in recent years, over social media platforms that are now starting to be considered a pastime exercise. The Media Experience Survey 2020 (a single source study conducted on behalf of the Dutch Advertiser Association, Outreach, Magazine Media Association and NDP Newsmedia) highlights this transition and […]
Preparing for a cookie-less world
Over the past 18 months, there have been many announcements about cookies; how we manage them, how we restrict the use of them, and how we can ensure that the data collected is secure and adheres to personal privacy settings. These conversations were driven by GDPR, which are a set of guidelines laid out by […]
Big changes at Bauer Radio after CMA approval
Following the acquisition of several station groups last year, Bauer has recently announced they are merging those with their existing network of stations to create the “largest commercial radio network in the UK” called the Hits Radio Brand. But what does that mean? Are we going to get a brand-new national station called Hits in […]
The UK audio landscape in 2020 and the opportunities presented to advertisers
Digital audio consumption is growing in the UK and even though traditional broadcast radio still dominates in terms of overall market share, digital audio is increasing. The rise in digital audio is partly driven by new inventory supplies such as podcasts, devices such as home assistants, and new ad formats and products, which has led […]