Last week, Channel 4 were announced to have bought the rights for the England cricket series in India, marking the return of test cricket to terrestrial screens for the first time in almost 16 years. It marked a significant moment for cricket fans (especially those without a Sky Sports subscription) and Channel 4 alike. Channel […]
ARM Blog
The importance of readability for your site content
Clear, concise content. It’s crucial to your website’s performance. It helps broaden your audience and can improve engagement across the site. Yet, this key rule is often lost in the shuffle of content management. When it comes to getting your message across, it’s tempting to be as thorough as possible. But those lengthy sentences and […]
Are the UK’s BVOD offerings fit to take on the digital giants?
Last week, Channel 4 revealed its new brand purpose, as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. CEO Alex Mahon spoke of the broadcasters aim to “survive and thrive in this digital age” with the stated aim of […]
ASA gambling update, with CAP gambling advertising policy specialist Andy Taylor
Last week, we joined the ASA Gambling Update webinar, hosted by CAP gambling advertising policy expert Andy Taylor. The focus of the meeting was to recap on the current state of play across gambling regulations and to discuss the recently announced CAP consultation into the targeting of gambling advertising particularly towards under 18s and other […]
New exclusive content on Britbox: madness or masterstroke?
Readers of a certain vintage will likely remember Spitting Image. The iconic, satirist, TV puppet show aired between 1984 and 1996. It returned to our screens on the 3rd October this year, with the reboot featuring modern-day politicians and celebrities including Boris Johnson and Donald Trump. Chances are you wouldn’t have seen much of it […]
#BHM: Today’s History Maker, Akala
Continuing our celebration of Black History Month, today we focus on British rapper, journalist, author, activist and poet, Akala. Kingslee James McLean Daley, aka Akala, was born in Crawley, West Sussex, in 1983 to a Scottish mother and Jamaican father. He grew up with his mother “in the cliched, single-parent working-class family,” in Kentish Town, […]