As ITV celebrated its 65th birthday last week, the celebrations were marred by the fact that it was marked by another significant, but much less positive milestone. For only the second time since it started trading as a single entity in 2004, the broadcaster fell out of the FTSE 100 listing. The first being September […]
Pay more, get more? – Why BVOD is not for everyone
As you’ll know, TV measurement is an important topic that we like to focus on at All Response Media. At least those of you who regularly read ARM weekly will know… those of you who don’t… we know who you are! Most of you will also know that when we talk measurement, we are mainly […]
Netflix is the new TV…
At least that is what founder Reed Hastings would have us all believe! However, it is a black and white (or maybe orange?) fact that Netflix and its like are very much the darlings of Wall Street at the moment. Their share price took another upturn earlier this week, where they were trading at a […]
Brexit uncertainty may be a unique opportunity
The continued uncertainty as to how the referendum vote will play out for the UK economy is also evident in the TV market. Both ITV and Sky floated in to the vote on healthy profits from the previous 12 month trading period, and although initially the market was confident that the second half of 2016 […]