Uncover the secrets to effective advertising measurement in our latest episode. We explore practical attribution strategies for TV, VOD, and digital media, helping you optimise campaigns and drive performance. Learn about spot attribution, marketing mix modelling, regional models, and the latest digital tools. Watch the full episode below. Practical Attribution Strategies for Modern Marketers Businesses […]
Finance Advertising Report
Be on the lookout for the following brands Finance Industry Trends Visits decline for the Finance sector along with decrease in media investment. Total media investments in the Finance Sector are declining by 22%, whereas web visits are declining by 7%, corresponding to the decrease in investments in the Finance sector. Finance Media Spends Brands […]
[Podcast] Episode 10: AI, Surveys, and Regional Tactics for CMOs
Are you overwhelmed by the sheer volume of data from various marketing platforms and methodologies? It’s now harder than ever to discern ‘true effectiveness‘. In our latest episode, we dive into the intricacies of modern marketing, offering practical strategies to cut through the data clutter and achieve marketing clarity. Our hosts will cover how you […]
[Podcast] Episode 9: Offline Media Expansion: Global vs Local
How can businesses adapt their tactics and creatives to fit local contexts, whilst ensuring campaigns resonate effectively across diverse markets? In our latest episode, we delve into the delicate balance between global and local marketing strategies. From creative adaptation to offline expansion, we cover media buying challenges, CTV development, and practical tips for resonating with […]
ARM Reels – Finance Brands Reel Review Session
For this session of our Reel Reviews, we turned our attention to the Finance Sector – specifically the sub-category of Insurance. We selected six brands and looked at their recent ads across the last 12 months. Despite a higher than usual amount of search for insurance at the start of the year, search trends stabilised […]
Travel Market Dashboard
August 2024 Exec Summary Latest Travel News Key headlines from the last month What next? EasyJet full of answers as net zero roadmap turns two. Travel Programming Travel related shows from the last month A Place in the Sun Channel 4 12th August 2024. Impacts: 169 (000’s). Upcoming Programs Travel related shows in the next […]
