Google Adwords has recently released a feature to allow advertisers to review historic quality scores (QS) at the keyword level, thereby giving users the ability to monitor the impact of QS on costs-per-click (CPCs). The new reporting feature also includes: Landing page experience Perfect to use when making website changes; used to monitor if the […]
Digital
User experience (UX) tips to improve conversions
It doesn’t matter what marketing activities your business invests in, if you rely on a website to help people through the purchase journey, it is imperative that your landing pages offer a great user experience (UX) to engage users and drive business performance. UX is just one part of conversion rate optimisation (CRO) activity that […]
2017 PPC trends: Be there or be square
What’s fascinating about the ever-changing landscape of paid search is that there are always new features and trends that have to be taken into consideration when building a digital strategy. In 2016, the removal of right-hand side ads, extended text ads (ETAs) and the return of having full device bid control were a few of […]
Top 5 tips for producing engaging digital creative
High-quality digital creative directly impacts your campaigns as they are more engaging for the user. Visually engaging imagery that resonates with your audience can lead to a higher volume of clicks through to your website, as well as improving conversion rates and overall campaign impact. The following tips will ensure you are on the right […]
Strategic dates for Christmas social planning
When it comes to social planning, the Christmas calendar is filled months in advance. Amidst the planning, it is important to ensure your social calendar reflects the needs of your customers. Advertising on social media is a great way to target those shoppers with exactly the right targeting. Recently, Facebook analysed past data to uncover […]
Ad blocking: Is the war finally over?
Over a year ago, ad blocking emerged as a major threat to digital publishing, especially in Europe, which boasted the highest ad blocking rates in the world. Now, European publishers are seeing ad blocking rates stabilise and even drop, but it is too soon to declare victory in the war on ad blocking. Publishers at […]