More often than not, many companies either overlook or struggle with product page optimisation. Consequently they then fail to maximise traffic to these important pages. Below are some tips on how to best optimise your product pages to gain more traffic. 1. Keyword Research Keyword research is one of the critical steps you must follow […]
Digital
Phone network-level ad blocking
Ad blocking is increasing at a rapid rate which is mainly due to it being easier than ever to install software on a computer system or browser that makes the process of blocking ads painless. There are many anti-virus/malware software suites that now include this software and for web browsers there are a growing number […]
The reach of Dark Social
‘Dark social’ plays a big part in many campaigns, the term referring to the sharing of content that occurs where we can’t measure; whether it be on WhatsApp, personal messages or in Facebook’s own messaging service. Recent research has found that over three-quarters of content coming from publishers or marketers is being shared via dark […]
Bing to support expanded text ads
Historically, Bing has always followed Google when it comes to new products, whether it’s shopping, UET (RLSA on Google) or even upgraded URL’s and ‘Enhanced Campaigns’. Recently, they announced that they would be doing the same for expanded text ads (ETAs), building functionality into their API by the end of the summer to fully support […]
What is header bidding and is this the end of it?
In online display advertising, publishers used to utilise their ad inventory for direct and network deals first and then release their unsold/unused impressions to ad exchanges to be bid on programmatically. Then in 2010, Google’s DoubleClick Ad Exchange released ‘Dynamic Allocation’ which allowed publishers to accept programmatic bids in competition with their direct deals, which […]
The evolution of Twitter and the effect on brands
Twitter currently takes 23 characters off your 140 limit for posting multimedia such as video, photos and URLs. Once this is combined with hashtags or emojis it doesn’t leave much room for getting your message across and/or promoting a product. The micro-blogging site have now announced changes that will be implemented in the coming months […]
