For some brands, a conversion on the website is not a simple ‘click → buy → purchase’ model. Often there are more complexities, where an action on the site is simply a ‘lead’, and follow-up calls or interactions are more valuable. Take for example life insurance advertisers, where a typical customer journey consists of multiple […]
Digital
404 Not Found’: A guide to HTTP status codes
Have you ever landed on a page that hasn’t loaded properly, or has come up with an error, leaving you wondering why? Probably not, but the way in which these errors are communicated to browsers is very important for search engine optimisation (SEO). Every webpage you visit returns an HTTP status code, which communicates with […]
Why I love WordPress for SEO
WordPress is the most popular Content Management System (CMS) in the world, with over a quarter of all sites on the internet built on the platform. While its popularity may present many issues, such as security, it does make implementing Search Engine Optimisation (SEO) requirements incredibly straight forward. There are other CMS options available, such […]
Gone in 6 seconds
YouTube’s Bumper ads have been around for almost a year now and having been a brand opportunity to date, there may be a performance side to the format. For those not familiar, Bumper ads are 6 second, non-skippable pre-roll video ads that are most suited to grabbing the attention of mobile users snacking on short-form […]
New Google initiatives to fight terrorism online
Google faced questions and criticism in Q1 2017 after it was revealed that top brands unintentionally were funding terrorism when their ads appeared on extremist YouTube videos. Last week, Google released a statement in the Financial Times with four steps they are proactively taking to fight terrorism online. What are the four steps? 1. Increased […]
Google reporting just got smarter
Google Adwords has recently released a feature to allow advertisers to review historic quality scores (QS) at the keyword level, thereby giving users the ability to monitor the impact of QS on costs-per-click (CPCs). The new reporting feature also includes: Landing page experience Perfect to use when making website changes; used to monitor if the […]