The makers of Adblock Plus claim that their software is being used on more than 100 million devices around the world. Is this something that should concern us? Sources speculate that by the end of 2016, there will be over 6.4 billion connected ‘things’ in the world, which is a 30% year-on-year increase. Adblocking sounds […]
Digital
WhatsApp launches desktop app
WhatsApp has finally fixed perhaps its most glaring problem and released an official app for desktop. They previously had the functionality for users to log into their WhatsApp account via a web programme, however this lacked features like video/picture messaging – meaning that only 30% of all users actually utilised the web platform. WhatsApp said […]
Getting the most out of my data!
There is a clear challenge occurring within the current media mix, which typically comes down to the large number of touch points a typical customer will interact with before making their final purchase. Current standard attribution models are able to show the key points within the customer journey; for example, the first interaction which started […]
World Password Day
Yesterday was World Password Day (yes, it really exists) and it is all about creating awareness for online password security. Each person has various ways of managing passwords but it is scary how many use passwords that are easy to guess. Here are some stats for you: In the past year, 2 in 5 people […]
How important is it to rank #1 in the SERPs?
When carrying out SEO activity, every SEOer strives to get all their core keywords ranking at position #1 on the SERP (search engine results page). But how important is it? Position #1 is the Holy Grail in natural search, however in the past just being on page 1 for a core search term was good […]
How has link building changed?
SEO is a dynamic digital marketing discipline, and few tactics have evolved as much as link building/outreach. Gone are the days when link acquisition activity – one of the most popular SEO performance activities – was focused purely on the number of links rather than the quality of a link. One of the biggest reasons […]
