On the 19th October, Facebook announced that US users can order food, book appointments and buy cinema tickets through the Facebook app, thus removing the need to log in elsewhere. This revelation follows Facebook’s announcement of a marketplace where users can buy and sell products in direct competition with companies like ebay and Etsy. Although […]
Digital
Samsung Galaxy Note 7 disaster impacts search
After a month of recalls, exchange programmes and apologies, Samsung have finally called it a day on the Galaxy Note 7. They are taking an estimated £4.4 billion hit to profits this year with analysts predicting wider losses through a lack in brand confidence. All advice to consumers is to stop using them and return […]
Search ads in the App Store
As of the 5th of October, brands can advertise their apps to targeted audiences within the US App Store. This allows advertisers to target devices, keywords, demographics and geographical locations. They can also re-market to brands’ existing customers and those who have already downloaded another one of their apps. There are several other elements of […]
Amazon introduces new budget smartphone
Amazon has released a new budget smartphone in conjunction with manufacturer BLU, called the R1 HD. The new phone is available at a low price of $50 and comes with 1GB of RAM and 8GB of storage. What is the catch you ask? Very simply, BLU can offer the smartphone at this price because of […]
The latest chapter in the ad-blocking saga
This month, the Dmexco Conference unveiled an industry wide initiative, the ‘Coalition for Better Ads’ to rid the web of bad ads. The founding members included advertising trade associations (the 4As), advertisers (Procter & Gamble, Unilever), publishers (Google, Facebook) and agency groups. The initiatives of the coalition include: Create consumer-based, data-driven standards that companies in […]
“OK Google, what is voice search?”
Siri, Cortana, Google Now, Alexa, Amazon Echo. These voice-controlled digital assistants are the future of how people will search for day to day questions on the internet. How people search online has evolved from using desktop computers, to typing searches into a mobile device, and now searching on their devices using their voice. In voice […]