In the past two years, there has been a shift in radio advertising as it has progressed from radio to audio. Improvements in technology and user experience, plus a strong stance on the topical issue of brand safety, has brought audio to the forefront of change. Podcast listening is on the rise according to data […]
Digital
Facebook updates News Feed again
On 11th January, Facebook announced that it plans to alter its algorithm so that you will see more from friends and families, and less from publishers, brands and celebrities. This change is going to be a gradual process and all it will do is increase the weight they put on meaningful interactions. Facebook will aim […]
Google: AdWords can now automatically double daily budgets!
On Wednesday 4th October, Google notified advertisers (via Twitter…) that campaigns will be able to spend up to twice the average daily budget that has been assigned. Even more disruptive was that they announced this change after it had already happened, giving advertisers no option other than to accept it. Although this change has caused […]
Why wireframes matter in creative content
Wireframes are used to visualise how elements of a page can be arranged and are also used as a means to reflect the user journey. Here are some key reasons why wireframing is a very important phase of the web development process: By sketching out and visualising a page without its design elements and aesthetics, […]
5 Crucial SEO Tips: Infographic
With such a fluid and constantly evolving SEO landscape, it can be common and often easy to overlook fundamental building blocks of a solid SEO strategy and continuously search for the next big step change or paradigm shift. Remaining at the cutting edge is key to advertisers achieving a competitive advantage, and below we look […]
Adwords Next: A few months in
Earlier this year Google announced the redesigned, reimagined AdWords user interface: AdWords Next. Since then they have slowly been rolling it out to more and more advertisers with the option to ‘switch back’, but what exactly does this mean for agencies and advertisers? The whole user interface (UI) has been completely rebuilt; this includes navigation, […]