Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Travel bounced back in 2022 for most advertisers with spend up across all quarters YoY: Q1 21 vs 22 Q2 21 vs 22 Q3 21 vs 22 Q4 21 vs 22 +179.31% +111.61% +12.33% +0.89% Source: Nielsen […]
Digital
Is TikTok a search engine?
With 1.8 billion users at the end of 2022, TikTok has risen to be one of the largest and most well used social media platforms in the market. 49% of Tiktok users are under the age of 25, indicating a huge following within GenZ and how they interact with the app which in itself is […]
Key learnings from Sheffield DM
Last week, All Response Media’s Senior SEO Executive Jordan Rushworth and PR Executive Katie Lee headed over to Sheffield DM for the first digital marketing event of the year. The event included insightful SEO talks and a lively PR panel plus networking opportunities. SEO for conversions, not just traffic The opening talk of Sheffield DM discussed […]
Multimedia Advertising Market Update: February
TV Contents Impacts Q1 2023 predictions January TV Overview How are ITVX, SkyVOD and C4VOD performing? BVOD Opportunities & Sponsorship Digital Contents Industry News Social and Display Trends Google Search Trends GWI Zeitgeist: Content Creation What’s new in the TV market? The IPA Q4 Bellwether report – a quarterly survey outlining companies’ marketing spend intentions […]
The latest travel industry insights and consumer attitudes
Get in touch Find out how we can combine TV and data science expertise to get the most out of your advertising budget. FEATURED READS The impact of longer and more frequent TV ads Research reveals acute drops in TV usage for younger audiences Marketing effectiveness in the digital era ALL RESPONSE MEDIA SERVICES
TV and digital advertising market update: January
TV Contents Impacts Q1 2023 predictions December 2022 TV Overview December 2022 Impacts Love Island 2022 vs 2023 Upcoming sponsorship opportunities Digital Contents Industry News Social and Display Trends Google Search Trends GWI Zeitgeist: Sustainability & Tech New Creative Formats The benefits of CDPs Your latest TV market update: There has been a lot of […]
