Contents: Section 2 Section 3 SECTION 1 Macro Trends and Insights Key dates, web visits and ad budget trends Our latest university advertising report discovers that higher education advertisers traditionally spend the majority of their ad budgets during the summer months, priming applicants for their final year of sixth form, and pupils going through clearing for courses beginning in […]
How side-hustle’s are creating a new industry where brands are investing £100s of millions into advertising
Contents: Consumer behaviours have shifted With inflation reaching an all-time high across the United Kingdom and wages for many remaining stagnant, millions of Britons undoubtedly feel under pressure. Salaries and benefits just aren’t covering as much of the cost of living in the UK as they once did, and neither the government nor many companies […]
Furniture and home improvement advertising report
Be on the lookout for data and insight on the following furniture advertisers: Contents: SECTION 1 – MARKET TRENDS Spending has increased by 11% between 2022 and 2021 for all the Furniture Sector, yet visits have decreased by 45%. This almost 50% reduction in visits could be due to a shift in purchase behaviour post-covid. […]
ARM promote Daisy San to Head of Data Science
Since joining the agency as a Data Intern in 2014, Daisy San has now been promoted to Head of Data Science. Daisy has gone from strength to strength, helping to continuously grow the independent asset that we have today; ARMalytics®. Waldu Woensdregt, Chief Technology Officer commented on the promotion: “I am fortunate to have been […]
All Response Media has been named a 2022 Google Premier Partner
All Response Media has been named a 2022 Google Premier Partner, achieving 2022 Premier Partner status in the Google Partners programme. This month, Google recognised the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners programme. The Google Partners programme has undergone significant changes for 2022, […]
On-demand: Introduction to Advanced TV
Advanced TV targeting gives you the freedom to serve one ad to one household as opposed to broadcasting the same ad to all households. It provides you with a platform to build scalable high-quality content in a brand-friendly environment. Why you should consider ATV: 1. Attain a broader, relevant reach as more of your target […]
