Since joining the agency as a Data Intern in 2014, Daisy San has now been promoted to Head of Data Science. Daisy has gone from strength to strength, helping to continuously grow the independent asset that we have today; ARMalytics®. Waldu Woensdregt, Chief Technology Officer commented on the promotion: “I am fortunate to have been […]
All Response Media has been named a 2022 Google Premier Partner
All Response Media has been named a 2022 Google Premier Partner, achieving 2022 Premier Partner status in the Google Partners programme. This month, Google recognised the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners programme. The Google Partners programme has undergone significant changes for 2022, […]
On-demand: Introduction to Advanced TV
Advanced TV targeting gives you the freedom to serve one ad to one household as opposed to broadcasting the same ad to all households. It provides you with a platform to build scalable high-quality content in a brand-friendly environment. Why you should consider ATV: 1. Attain a broader, relevant reach as more of your target […]
Gen Z and Female mobile and gaming trends
Once considered a space for a particular person with a particular set of interests, the gaming industry has boomed in recent years, with a wide range of new people joining the so-called movement fuelling gaming trends. No longer for just the ‘nerds’, gaming is now widely considered a sport. With the launch of the Olympic […]
4 trends to help grow your charity brand
Giving never grows old, but the older we get, the more likely we are to give to a charity. 23.8% of 15-24s are willing to donate or have donated to a charity, in contrast to 61.5% of 65+ adults. Through economic shifts, demographic interests and digital platform expansion, giving is always in fashion. New methods […]
Capitalising on shoppers shifting to digital
Year over year, we see both digital influence and mobile influence on in-store retail purchases growing by double digits, with mobile growing faster than overall digital. Consumers have not stopped visiting brick-and-mortar stores, but digital continues to increasingly impact in-store behaviour and store sales. (source: Deloitte) All Response Media outline the 4 key points to […]
