• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV Advertising
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV Advertising
      • Press
      • Radio
      • Inserts
      • Door to Door Advertising
      • Outdoor
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
      • Visit Orlando
      • GLL
      • DeadHappy
      • Freddies Flowers
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / SEO / Brighton SEO 2023: Key learnings for search marketers 

Brighton SEO 2023: Key learnings for search marketers 

22nd May 2023 by Katie Lee

Last week, we packed our bags for another fun-filled trip to the seaside for the world’s largest gathering of search marketers, Brighton SEO. The event is dedicated to helping search marketers meet, learn, and do their jobs a little better.

There were talks on SEO, CRO, User Experience (UX), Digital PR and more. Let’s look at our takeaways and tips from Brighton SEO.

Aligning SEO, CRO and UX 

A successful SEO campaign on a website could negatively impact conversion rate, and vice versa. For example, a pop-up message with a CTA button for conversions blocks the content on mobile which then affects its SEO performance, or a page with high SEO performance that lack CTAs adversely impacts the conversion performance. These “conflicts” between SEO and CRO only highlight the importance of finding a balance and making them work in unity. 

Top Tip: Ditch solo metrics

Resizing the pop-up message to retain the visibility of the site content was the solution to help bring back the SEO performance. With the joint work, SEO, CRO and UX could grow together and generate additional conversions and revenue. 

Content Design to Improve User Experience 

Since Google is putting more focus on user experience, good content design becomes a vital part to improve content-based UX, especially for text-heavy sites. Not only are H2s and H3s essential for Google bots to understand the website content but also vital to improve the UX of the page.

Website users typically read in an “F” pattern, so making use of the H2s and H3s can break up the content and make it easier to read with a properly structured “F” pattern.  

A whole chunk of text and complex content never looks appealing to users. Use plain language, short and simple sentences to ensure the content is digestible.

Top Tip: Don’t let your users get lost in the structure! Always use H2s and H3s to section out your content and improve your website UX. 

DIGITAL PR 

It’s Time To Take TikTok Seriously 

Some of the tips to consider to help your videos rank on TikTok include: 

• Include your keyword in your caption, but don’t stuff it in unnaturally! 
• Mention the keyword in the first 1-5 seconds of the video (and use CC) 
• Utilise 3-6 hashtags as TikTok recognises spammy hashtag-ing 

Google is starting to pull TikTok videos into SERPs, suggesting that this kind of short-form, informative video content is what users want. We also learnt more about how TikTok can be used as a search engine. 

Consumption Trumps Creative Brainstorming 

Consumption Trumps Creative Brainstorming talk at BrightonSEO very interesting. The talk covered the importance of consumption in PR, how curiosity and just generally always keeping one eye on what’s going on in the world is far better for generating ideas than forcing unprompted brainstorms. Stressed was the importance of compartmentalising this though, and not trying to consume everything – just what’s relevant to your brand. 

To do this effectively you can set up alerts, check Google news regularly but change the dates and use keywords to only get stories that are applicable and think outside the box as to how your clients can get involved in the latest social trends! A key takeaway for me, was the reminder that the news cycle repeats itself – so you can always prep in advance. Every year there will be stories on cancelled flights, heatwaves and national holidays for example. Can you think of a creative way to involve your clients and pitch in ahead of the game? 

Want to let us know about an SEO campaign you are planning? 

Get in touch with our SEO team today and find out how we can drive business performance with our experience and expertise.

Contact Us Blog

FEATURED READS

Are TV and digital advertisers underspending?

How are online-born brands growing with TV?

Marketing effectiveness in the digital era

See our services

digital agency

Digital

Make your digital presence profitable. Supercharge your online paid media campaigns using our audience-first approach.

Learn more

Offline

Be where your audience wants you to be. All Response Media provide full planning, delivery and optimisation to your offline campaigns.

Learn more

Data & Systems

Our ARMalytics platform provides services tailored to your audience’s needs. We provide full performance attribution and transparency.

Learn more

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy