The IPA’s TouchPoints survey gives us the most in-depth view of how people spend their media day, by measuring and reporting what people are doing every 15 minutes for 7 days. This data enables us to challenge some of the headline grabbing assertions that the marketing industry loves to publish. One such being that commercial […]
TV
2023 TV market predictions
TV is mostly traded on a supply and demand model, with revenue (demand) and impacts/viewing (supply) both determining price. To be able to predict what may happen in 2023, we need to look at the factors impacting these, as well as the trends from previous years. Inflation from 2019 to 2022 There has been a […]
Gap shrinks between the industry’s view of media consumption and reality
It’s been a decade since Thinkbox’s ‘Ad Nation’ study and back then, the research highlighted a chasm between media professionals and the wider UK population. Like Ad Nation, the latest ‘Adnormal Behaviour’ study explores the reality of media consumption versus industry perception, and whilst a gap remains, there is an overall improvement. The study is […]
TV Market Update – November 2022
The latest Warc estimates are forecasting the UK TV market will grow by +2.9% in 2022 with Spot revenue at +1.7% YoY (year on year). This is down 3 percentage points since their July forecast of 5.9% We are currently estimating that broadcast adult viewing across the full 2022 will decline by c.-14% YoY. Helen GrayBusiness Director, All Response MediaLeeds TV Advertising […]
Netflix Basic with Ads – a new era for TV?
What’s new? Whilst initially rejected by Netflix founder Reed Hastings, after much speculation, Netflix has announced a lower monthly price point for subscribers who would accept advertising. “Basic with Ads” will be launching across 15 countries overall, having already launched in the UK. These Ad Funded subscribers will have access to c80-90% of the current […]
Over 55s are appearing in under a third of TV ads
Over 55’s are appearing in just 23% of TV ads, despite accounting for 65% of TV impressions and controlling 60% of the UK’s wealth, according to a report from System1 and ITV. Over 55’s control more than half of total UK household expenditure. And they are fast becoming the biggest spenders across categories (WARC). TGI […]
