Be on the lookout for data and insight on the following travel advertisers, and more: Contents: Media spend Travel bounced back in 2022 for most advertisers with spend up across all quarters YoY: Q1 21 vs 22 Q2 21 vs 22 Q3 21 vs 22 Q4 21 vs 22 +179.31% +111.61% +12.33% +0.89% Source: Nielsen […]
TV
Multimedia Advertising Market Update: February
TV Contents Impacts Q1 2023 predictions January TV Overview How are ITVX, SkyVOD and C4VOD performing? BVOD Opportunities & Sponsorship Digital Contents Industry News Social and Display Trends Google Search Trends GWI Zeitgeist: Content Creation What’s new in the TV market? The IPA Q4 Bellwether report – a quarterly survey outlining companies’ marketing spend intentions […]
The latest travel industry insights and consumer attitudes
Get in touch Find out how we can combine TV and data science expertise to get the most out of your advertising budget. FEATURED READS The impact of longer and more frequent TV ads Research reveals acute drops in TV usage for younger audiences Marketing effectiveness in the digital era ALL RESPONSE MEDIA SERVICES
TV and digital advertising market update: January
TV Contents Impacts Q1 2023 predictions December 2022 TV Overview December 2022 Impacts Love Island 2022 vs 2023 Upcoming sponsorship opportunities Digital Contents Industry News Social and Display Trends Google Search Trends GWI Zeitgeist: Sustainability & Tech New Creative Formats The benefits of CDPs Your latest TV market update: There has been a lot of […]
The State of Charity Advertising
This analysis is based on charities spending £1M to over £10M on advertising. Be on the lookout for data and insight on the following advertisers: Contents: What is the general outlook for charities? NCVO state that charities are being squeezed by the cost-of-living crisis, as donations fall and more people are seeking support. But is […]
TV Market Update – December 2022
The latest estimates have 2022 TV spot revenue at –2% down versus 2021 with revenue in H2 expected to be down -9.5% year on year. Helen GrayBusiness Director, All Response MediaLeeds TV Advertising Agency October revenue October revenue is being reported at -10.5% versus 2021, with C4 seeing the biggest decreases out of the big three (C4, […]
