Out-of-home (OOH) advertising was one of the hardest hit channels during the pandemic and is only now getting back up to strength. Between April – July 2020, average monthly spending was down by -80% as people were obligated to stay at home, and advertisers quickly moved their investment into other media. Pre-lockdown, OOH advertising was […]
Outdoor
How can brands use QR codes with TV?
A QR code can take a TV viewer directly to a product or promotion, acting as an on-screen shop window for advertisers. Since the pandemic, we’ve seen wider use of QR codes across sectors. The impact of the use of QR codes by the NHS track and trace has likely provided the breakthrough that had once eluded […]
Charles Tyrwhitt launch ‘No More Rules’
Charles Tyrwhitt ‘No More Rules’ is an incredibly astute marketing initiative, driven by the insight that workwear is changing, even in the most traditional of workplaces. FEATURED READS Marketing effectiveness in the digital era Could combining OOH and mobile be the way to go? Demand generation for start-ups Contact us to see how we can […]
Could combining OOH and mobile be the way to go?
Pre-2020, out of home (OOH) advertising was in a strong position, with revenue up 7% year-on-year (YoY) across all environments. Digital OOH had been a key driver, with a total reach growing to 69% (a 9% increase YoY), forming over 50% of total OOH spend. As we entered the 2020 lockdown, it was no surprise […]
Christmas is coming early
Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]
The inside track on OOH in a post-COVID world
Recently, Global, TfL and Metro ran a webinar to discuss what life on the underground has been like as we move into a post-COVID world. Led by Mick Ridley, Global’s Data Director of Audience Planning and Integration, the event focused on answering some core questions advertisers have about utilising OOH opportunities on the tube. These […]
