All Response Media has partnered with Arden University and Bauer Media to offer two Kiss FM and Kerrang! radio listeners a life-changing prize – the chance to study a degree of their choice at Arden for free. Arden will sponsor two winners through the application process and waive all tuition fees for their choice of […]
How can brands use QR codes with TV?
A QR code can take a TV viewer directly to a product or promotion, acting as an on-screen shop window for advertisers. Since the pandemic, we’ve seen wider use of QR codes across sectors. The impact of the use of QR codes by the NHS track and trace has likely provided the breakthrough that had once eluded […]
Podcasts: A Growing medium, finding its niche in the media mix
Podcast listening is on the rise. This isn’t groundbreaking news and is something we have previously discussed within the rise of digital audio, and even back in 2019 where we looked at whether it was time to subscribe to podcast advertising. But the scale of that increase is worth repeating. Weekly reach doubled from 2018 […]
Everyone’s talking about Shoppable (and Love Island)
With all the sporting festivities happening across the summer, ITV’s new series of Love Island has flown slightly under the radar. This can be seen in ratings for the series so far, which are hovering around the 2m-2.5m average adults mark, down significantly from the peak in 2019 which saw a high of 5.9m viewers. […]
Are the UK’s BVOD offerings fit to take on the digital giants?
Last week, Channel 4 revealed its new brand purpose, as part of a five-year strategy that aims to focus the broadcaster on digital audiences and revenue streams amid shifting viewer habits and growing competition. CEO Alex Mahon spoke of the broadcasters aim to “survive and thrive in this digital age” with the stated aim of […]
The TV industry – should we return to BAU?
As you would have heard on these pages and in the wider media, the COVID crisis has had an unprecedented impact on the TV industry. Firstly, it was the jaw-dropping news of revenue declines across the board: ITV confirmed last week that revenues fell 21% in H1, with Q2 in isolation seeing a 43% drop. […]