• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV
      • TV Execution
      • Press
      • Radio
      • Inserts
      • Door to Door
      • Outdoor
      • DRTV
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / TV / How can brands use QR codes with TV?

How can brands use QR codes with TV?

16th February 2022 by Malcolm Landers

A QR code can take a TV viewer directly to a product or promotion, acting as an on-screen shop window for advertisers. Since the pandemic, we’ve seen wider use of QR codes across sectors. The impact of the use of QR codes by the NHS track and trace has likely provided the breakthrough that had once eluded the QR code. 

Malcolm Landers, Business Director, looks at how brands including Boots, Sky and M&S have used QR codes within their advertising, as well as the potential benefits of QR codes including improved measurement and attribution, ease of use and trackable user journeys. Other key points include:

  • How the prevalence of QR codes has increased (0:33)
  • How different brands are using QR codes (2:16)
  • The benefits of QR codes (4:38)
  • Whether QR codes disrupt the TV viewing experience (6:38)
  • How QR codes are used with other channels (7:53)
  • How QR codes could grow (8:59)
  • The potential drawbacks of QR codes (9:55)
  • Advice for brands wanting to experiment with QR codes (10:30)

QR codes in TV advertising: the next big thing?

Whilst testing QR codes could be part of your testing matrix, we would advise that we plan to the CPV metrics which we can measure and report on using ARMalytics, and consider any QR driven visits as a bonus, rather than relying on it to achieve a target, until we can quantify the impact.

Whereas having another screen to look at could be seen as a distraction from the advertising, what we actually see is the second screen keeps TV viewers in their seat, making them more likely to stay in the room and watch the adverts. Some advertisers are capitalising on the second screen, as if an advert is attention grabbing enough, causing people to look up, there’s a good chance they’ll be able to snap the QR code…and avoid the dreaded ‘google tax.’

According To ThinkBox, 67% of adults multi-screen each week and 57% of ‘multi-screeners’ agree that they stayed where they were and waited for the programme to restart during the ad break.  

Continue reading

FEATURED READS

Marketing effectiveness in the digital era

Could combining OOH and mobile be the way to go?

Demand generation for start-ups

Contact us to see how we can use our unique capabilities to maximise your sales and drive the growth of your online and offline campaigns like no other agency.
Speak to one of our experts

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy