My M&M’s delivered their “spread the love and joy” campaign throughout the 2020 Black Friday to Christmas period. The brand shone the spotlight on “the perfect gift” of personalised chocolates and seasonal range expansions like tree and table decorations. Being a premium chocolate brand, Cyber Week opens up a new audience for My M&M’s, making […]
Digital
Podcasts: A Growing medium, finding its niche in the media mix
Podcast listening is on the rise. This isn’t groundbreaking news and is something we have previously discussed within the rise of digital audio, and even back in 2019 where we looked at whether it was time to subscribe to podcast advertising. But the scale of that increase is worth repeating. Weekly reach doubled from 2018 […]
Why Google is killing expanded text ads
Expanded text ads launched in July 2016, growing the number of characters and real estate the creative would take by almost 50% and arguably the biggest update to the creative in 16 years since its launch. Yet 5 years later, Google is looking to remove the ability to create new, or edit existing ETA’s – […]
4 trends to help grow your charity brand
Giving never grows old, but the older we get, the more likely we are to give to a charity. 23.8% of 15-24s are willing to donate or have donated to a charity, in contrast to 61.5% of 65+ adults. Through economic shifts, demographic interests and digital platform expansion, giving is always in fashion. New methods […]
Capitalising on shoppers shifting to digital
Year over year, we see both digital influence and mobile influence on in-store retail purchases growing by double digits, with mobile growing faster than overall digital. Consumers have not stopped visiting brick-and-mortar stores, but digital continues to increasingly impact in-store behaviour and store sales. (source: Deloitte) All Response Media outline the 4 key points to […]
Christmas is coming early
Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]