Google has introduced a ‘helpful content update’ – but how could this impact your site? Google’s latest algorithm update aims to crack down on clickbait written for higher search rankings. The update is sitewide, meaning it has the potential to affect all pages. What will change? Google is constantly working to improve the way it […]
Digital
Can connected TV drive retail success?
As media consumption habits evolve, retailers must decide how quickly to test emerging channels, and how much budget to allocate to strike the balance between ROI and learning for the future. Connected TV (CTV) delivers streamed content through apps to internet-enabled TVs. These services, as far as the viewer is concerned, are similar to […]
Are TV and digital advertisers underspending?
Nielsen recently released its first annual global report (insights here), finding that most advertisers are underspending when it comes to their media plans. The report suggests that media spend should be between 1% and 9% of revenue to stay competitive, whereas the average brand invests 3.8.% of its revenue on advertising. Whilst it’s not uncommon for […]
World Cup 2022 TV & Digital advertising opportunities
With the games kicking-off during the busy Q4 Christmas and Black Friday period (21 November – 18 December), the 2022 World Cup will be a first for many brands competing for consumer attention and engagement during peak. What should advertisers consider? During a period in which UK advertisers would usually be planning their festive […]
Demand generation for start-ups
Demand generation, in short, involves targeting broadly to widen the potential pool of consumers, whilst driving measurable demand for a product/service. Demand gen focuses on discovering prospects that already exist, as well as stimulating interest with a new audience. Often, brands aim to drive demand by supplying a solution (within a product or service) for an […]
Could Twitter boost e-commerce opportunity with Shopify integration?
Twitter announced a new partnership with Shopify in the US, as it looks to expand further into e-commerce. The partnership will allow merchants to link their accounts and display up to 50 products in a carousel format, essentially acting as an online shop window. This is currently only available to US-based merchants but could roll […]
