A rapid shift in how consumers are influenced in their path to purchase has surfaced new consumer behaviours and opportunities within the retail sector. All Response Media break down the latest retail data to reveal a snapshot of a deeper story in 4 key takeaways. 1. Never too old for online shopping Recent reports show […]
Data
How can interpreting in-market customer data keep our brands ahead of the pack as we move out of lockdown?
Many sectors have experienced significant shifts in levels of demand due to their ability to supply over the past 12 months. As the lockdown restrictions continue to lift in the UK, building an understanding of the direct impact this is having on both audiences and their demand will be key to ensuring effectiveness within your messaging and […]
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
Maximising postcode data when targeting your audience
One of the most important aspects of media planning is ensuring your advertising is hitting the right people, i.e. your target audience. If you have an existing customer base, you can use their postcode data to help create a detailed profile and unpick their characteristics. Utilising postcode data, you can specify which of your customer […]
#DataPrivacyDay: All Response Media’s Approach to Data Privacy
Data privacy, data security, GDPR compliance, brand safety and all other aspects of this broad and crucial topic, have never been as prominent and important as they are now. In this article, posted on Data Privacy Day 2021, we share methods that we as an agency adhere to and indeed pioneer these sensitive aspects of […]
E-commerce in the time of COVID; shifting trends that might be here to stay
We’re all aware that COVID has radically changed the way the world works over the past few months – both in terms of consumption and media habits. TV viewership was up internationally, and up 20% year-on-year (YoY) in the Netherlands from March to June. But as the conversation moves towards ‘the new normal’, we should […]
