Year over year, we see both digital influence and mobile influence on in-store retail purchases growing by double digits, with mobile growing faster than overall digital. Consumers have not stopped visiting brick-and-mortar stores, but digital continues to increasingly impact in-store behaviour and store sales. (source: Deloitte) All Response Media outline the 4 key points to […]
Data
Christmas is coming early
Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]
Retail: 4 latest trends to keep up to speed
A rapid shift in how consumers are influenced in their path to purchase has surfaced new consumer behaviours and opportunities within the retail sector. All Response Media break down the latest retail data to reveal a snapshot of a deeper story in 4 key takeaways. 1. Never too old for online shopping Recent reports show […]
How can interpreting in-market customer data keep our brands ahead of the pack as we move out of lockdown?
Many sectors have experienced significant shifts in levels of demand due to their ability to supply over the past 12 months. As the lockdown restrictions continue to lift in the UK, building an understanding of the direct impact this is having on both audiences and their demand will be key to ensuring effectiveness within your messaging and […]
A quick, simplistic framework for evaluating media opportunities
Continued testing of new advertising opportunities is key to a brand’s growth. With the media world constantly diversifying, the volume of testing opportunities available has expanded into the thousands. When every media owner is touting their offering as the best, how do you quickly narrow down which tests to prioritize? To do this, we need […]
Maximising postcode data when targeting your audience
One of the most important aspects of media planning is ensuring your advertising is hitting the right people, i.e. your target audience. If you have an existing customer base, you can use their postcode data to help create a detailed profile and unpick their characteristics. Utilising postcode data, you can specify which of your customer […]
