Each week, we are asking our client partners to submit questions to All Response Media, for our board directors to answer in a video the following week. This week, our CEO Andy Sloan answers questions on TV pricing during this pandemic, how attrition will be affected and many other aspects of the media and advertising […]
Data
Top 10 Startup Mistakes: Infographic
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Sky AdSmart: What is it and should we be using it?
By the end of 2017, Sky AdSmart had reached a couple of landmarks: Clydesdale bank became the 10,000th campaign launched and, in total, over 5 billion impressions had been delivered on the platform. Every 2 days a new or lapsed TV advertiser selects AdSmart as their platform of choice. Launched in 2014, the platform enables […]
Not another GDPR update…
So there are only 169 days until the 25th May 2018, also known as the date the General Data Protection Regulation (GDPR) framework comes into effect. There is still much we don’t know, and as a result, there is a lot of speculation on how this will impact us all. What we do know is […]
TV Response Index – September 2017
The monthly TVRI provides a context for response performance whilst maintaining confidentiality. Results from active clients within each category are combined to provide a barometer for each industry. The dotted line in the graphs represents the market average, encompassing all industries. The seasonal dip in charity performance looks to be deeper this year than last, although some […]
Johnston Press re-evaluates Sky AdSmart deal
Last year, Johnston Press signed up – some say naively – Sky AdSmart to their bank of local advertisers. The deal is now under review as the regional newspaper publisher fears it is losing customers to the broadcast giant. Ashley Highfield, the Chief Executive of Johnston Press, said: “I think it is one of those […]
