Following their 2020 delay, this year’s Euros have been a hotly anticipated event for not only football fans everywhere, but media agencies across the world. Drawing in upwards of 22million viewers, the chance to get your brand an advertising spot (even in the lead up to the game) is filled with competition. Having won over […]
Why you need to think about search intent
An area of SEO that’s been gaining traction of late has been around search intent – understanding the reasoning behind the term that people are using to find your website, product, or service. But what exactly is it and why is it important? Broadly speaking, people search for five key reasons: Information: They want to learn […]
Google is sunsetting support for data-vocabulary
Structured data is an element that gets talked about a lot within SEO, particularly around the value that these tiny pieces of code can bring to your website’s performance. Whether you call it structured data, Schema, microdata, or any of the other names it’s had over the years, your website’s performance is hindered in organic […]
Digital Media Owners: Offering greater flexibility or taking creative decisions away from advertisers?
With recent Google beta launches of both new responsive display ads on the Display Network and responsive text ads on the Search Network, the digital giant is looking to provide even more flexible digital real estate with the goal of saving advertisers valuable time and effort in content creation. This is certainly one way to […]
The impact of the weather on your TV ad
The sun comes out and you find yourself craving a cold drink or an ice cream. The weather turns cold and you find yourself drawn to hearty and warming comfort food. When the rain is pouring down, how many of you tell yourselves that it’s time you booked a holiday to somewhere hot and exotic? […]
The impact of Black Friday on advertising
This year’s Black Friday falls on 24th November, and will be followed by Cyber Monday on the 27th. Introduced to the UK in 2010 by Amazon, emulating the US event, it has been labelled by many as the ‘biggest shopping day of the year’ where retailers offer big discounts on products in the run up […]
