Mini-heatwaves and the impact on TV ads, gender-neutral beer market challenger brands, and opportunities arising within a booming plant-based market. We condense the 3 latest trends the Food & Drink industry should keep their eyes on. 1. How heat impacts TV ads This week’s mini-heatwave gave the British public something to lust over before the […]
Christmas is coming early
Well at least for shoppers. Latest figures indicate that retailers and brands can actually start to plan in advance for Christmas 2021 – unlike 2020, this is a year with more confidence and less impacted by COVID-19 restrictions. As we approach the end of the month, we are approaching a ‘key milestone in consumer Christmas […]
Why LinkedIn is such a great platform for marketers
LinkedIn, the go-to for job hunters and recruiters alike. But have you ever considered incorporating it into your overall marketing strategy? Over the last two years, LinkedIn has reported record levels of engagement growth, with the pandemic driving even more professionals to engage on the platform through its evolving meeting, posting and ad tools (Source: […]
Finance: 4 trends for money magnet moves
An explosion of new consumer finance brands and shifting attitudes towards saving money reveals new trends in the sector. 28% of 25-34s are now more aware of personal finance than they used to be, followed by 27% of 15-24s. Moving onto their TV and online video consumption, 10% of 15-24s and 14% of 25-34s watch […]
Food & drink for thought: new trends call the shots
29% of men and 31% of women in the UK population consider that it is worth paying more for organic food. With new brand and consumer behaviours changing the ecosystem in the Food and Drinks sector, 28% of all men and women state that they often purchase sustainably sourced products, and 8% say that they […]
Making TikTok work for your not-for-profit
With an initial release date of (if you can believe) September 2016, TikTok has skyrocketed in popularity over the last two years. With lockdowns, furloughs and generally nothing to do, it’s no surprise that the video sharing app has surpassed over 2.6 billion global downloads and is the 7th most used social media network. Available […]
