Earlier this year Google announced the redesigned, reimagined AdWords user interface: AdWords Next. Since then they have slowly been rolling it out to more and more advertisers with the option to ‘switch back’, but what exactly does this mean for agencies and advertisers? The whole user interface (UI) has been completely rebuilt; this includes navigation, […]
Why I love WordPress for SEO
WordPress is the most popular Content Management System (CMS) in the world, with over a quarter of all sites on the internet built on the platform. While its popularity may present many issues, such as security, it does make implementing Search Engine Optimisation (SEO) requirements incredibly straight forward. There are other CMS options available, such […]
Gone in 6 seconds
YouTube’s Bumper ads have been around for almost a year now and having been a brand opportunity to date, there may be a performance side to the format. For those not familiar, Bumper ads are 6 second, non-skippable pre-roll video ads that are most suited to grabbing the attention of mobile users snacking on short-form […]